New GB Survey Shows First-Time Switchers Driving Shift Toward Digital Banking

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Curinos, a global data-intelligence business that brings together exclusive expertise, insights and analytics for the financial services industry, today reveals the findings of its 2025 Great Britain Shopper Survey.The study, which canvasses the views of 2,290 people across England, Scotland and Wales who opened a primary current account in the past three years, examines how UK customers shop for their primary current account and what’s driving them to switch.