Political Book Authors Turn to Podcasts

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New York Times: “In an era when mainstream media is increasingly politically polarized and siloed, and authors face dwindling opportunities for coverage in print and on television, podcasts have emerged as the rare popular medium where hosts are willing, even eager, to engage with the opposition.”“Podcasts have also become one of the few forms of mass media that indulge lengthy conversations about serious topics, allowing authors to speak in more than a 30-second sound bite. Writers from across the political spectrum have flocked there to push their books, and some political podcast hosts have even branched into book publishing.”