Fermàt, which uses AI to analyze e-commerce store performance and audience behavior for personalized campaigns, raised a $45M Series B led by VMG Partners (Chris Metinko/Axios)

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Chris Metinko / Axios:Fermàt, which uses AI to analyze e-commerce store performance and audience behavior for personalized campaigns, raised a $45M Series B led by VMG Partners  —  Fermàt, a commerce platform, raised a $45 million Series B round led by VMG Partners, co-founder and CEO Rishabh Jain tells Axios Pro.