Hey everyone I’ve been writing ad copy for a while now—mainly for small business owners running Facebook, Instagram, and Google Ads. Thought I’d share a few lessons that might help other freelancers or new copywriters here: • Short > clever. The best-performing ads are usually the clearest, not the wittiest. “Clear over cute” wins more than we want to admit. • The hook is everything. If the first line doesn’t stop the scroll, nothing else matters. I’ve started focusing 50% of my effort just on the first 5–7 words. • One CTA. Clients often want to cram everything into one ad—my job is to strip it down to one goal, one action. • Don’t over-format for platforms. Just write great copy first. Adapting it for Instagram vs. Google is usually a tweak, not a rewrite. If you’re curious, I recently launched my own gig focused on ad copy. If you’re running your own ads or just want a second pair of eyes on something, happy to offer a quick review or suggestion for free. No pressure. Hope this helps someone—always down to talk shop or nerd out about conversion rates, tone shifts, or whatever weird copy thing you’re into.   submitted by   /u/AshenGaze8 [link]   [comments]