Michael Saylor’s bitcoin imitators are multiplying, from Trump to GameStop

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use a combination of debt and equity to add bitcoin to a company’s balance sheet — and lots of it.Since Saylor first announced his plans to do so in August 2020, Strategy has spent $40.7 billion to amass more than 580,000 bitcoins and become the largest corporate holder of the world’s largest cryptocurrency.His company’s stock has climbed more than 2,900%, far ahead of the S&P 500’s 76% gain.Now, many imitators are trying to replicate that stock price success with their own big bets, adding bitcoin to their balance sheets even if their companies initially operated outside the cryptocurrency industry.Since 2023, public companies have increased their exposure to the digital asset by 160% and now hold roughly 3.4% of all bitcoins in circulation, according to Bernstein analyst Gautam Chhugani.In all, 80 companies have adopted the so-called “bitcoin standard” by holding bitcoin as part of their treasury reserves, according to Bernstein and data tracked by Coinkite. Many of them are issuing equity, leveraging debt, or a combination of both to fund their investments.Recently, the limits for investor interest in such a play were tested. Last week, the stocks of Trump’s namesake media company Trump Media & Technology Group (DJT) and video game retailer GameStop each fell about 10% following separate announcements to amass bitcoin.Trump Media unveiled plans to raise $2.5 billion to create what it claims will be one of the largest bitcoin treasuries held by any public company, noting it is part of a broader strategy to integrate digital assets across its media and financial ecosystem."We view bitcoin as an apex instrument of financial freedom," Trump Media CEO and chair Devin Nunes said in the release.GameStop, perhaps the best-known meme stock embraced by everyday investors during the early days of the COVID-19 pandemic, said it purchased 4,710 bitcoin — an investment valued at over $500 million at the time of the announcement.GameStop and Trump Media — the parent company of social media platform Truth Social and streaming service Truth+ — are not the only firms outside of the cryptocurrency world making a pivot to Saylor’s approach.Terms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P Futures5,994.25 +12.75 (+0.21%)Dow Futures42,671.00 +73.00 (+0.17%)Nasdaq Futures21,753.25 +47.25 (+0.22%)Russell 2000 Futures2,111.20 +5.10 (+0.24%)VIX17.45 -0.24 (-1.36%)Gold3,372.30 -4.80 (-0.14%)PortfolioSign in to access your portfolioSign inTop gainersMLTX MoonLake Immunotherapeutics 48.55 +7.39 (+17.95%)FERG Ferguson Enterprises Inc. 211.36 +31.07 (+17.23%)SMMT Summit Therapeutics Inc. 20.62 +2.89 (+16.33%)NEGG Newegg Commerce, Inc. 6.21 +0.87 (+16.18%)DG Dollar General Corporation 112.57 +15.40 (+15.85%)Top losersPONY Pony AI Inc. 13.84 -3.61 (-20.69%)SOC Sable Offshore Corp. 24.04 -5.14 (-17.61%)RGC Regencell Bioscience Holdings Limited 609.10 -108.90 (-15.17%)SATS EchoStar Corporation 16.15 -2.06 (-11.31%)LRN Stride, Inc. 142.55 -15.78 (-9.97%)Most activeNVDA NVIDIA Corporation 141.22 +3.84 (+2.80%)LCID Lucid Group, Inc. 2.1900 -0.0100 (-0.45%)APLD Applied Digital Corporation 10.25 +0.11 (+1.08%)F Ford Motor Company 10.19 +0.21 (+2.10%)HIMS Hims & Hers Health, Inc. 54.73 -2.04 (-3.59%)Earnings eventsTrending tickersCRWD CrowdStrike Holdings, Inc. 488.76 +9.59 (+2.00%)CRWV CoreWeave, Inc. 150.48 +30.28 (+25.19%)HIMS Hims & Hers Health, Inc. 54.73 -2.04 (-3.59%)HPE Hewlett Packard Enterprise Company 17.69 +0.35 (+2.02%)WFC Wells Fargo & Company 75.65 +0.93 (+1.24%)Top economic events