I've been a copywriter for 1.5 years and I focus on emails (coaching space). When you write an email, what do you ACTUALLY focus on? As you know, there are hundreds of frameworks and techniques that you CAN follow, but which of these do you actually follow? I find it hard to structure my emails and "tap into" the emotions of my readers. I use social proof, concrete numbers, story-telling, but somehow, nothing really works. What would be your advice? P.S. How do you come up with a nice sl? I sometimes use a knowledge gap, curiosity, or fear. But what's your experience what works best?   submitted by   /u/Stylish-Copy [link]   [comments]