A brief history of adidas’ long-standing love affair with football

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The relationship between adidas and football goes way back. A bond that was initially formed over seven decades ago, you’d be hard-pressed to find any major football match from the past 70 years that the German brand hasn’t been part of – whether on the players’ feet, or the ref’s striped jersey. It’s a love story that has shaped modern football as we know it, and someone who knows the tale better than anyone is adidas historian, Sandra Tapp. Last weekend, Dazedhellip;read more raquo;