Jun. 22, 2025 5:36 AM ETNIKE, Inc. (NKE) Stock, NKE:CA StockNKE, NKE:CAShri Upadhyaya1.64K Followers(13min)Nike's brand strength can't offset deteriorating fundamentals, declining sales, and eroding market share, especially amid macro headwinds and rising competition.The direct-to-consumer pivot backfired, digital sales dropped, and Nike missed the running boom, while basketball's cultural influence is fading.Nike's valuation remains expensive relative to sector peers, with no clear catalysts for growth and management guiding for further revenue and margin declines.I maintain a sell rating—not for shorting, but because Nike will likely keep underperforming; investors are better off seeking improving businesses elsewhere.bymuratdeniz/E+ via Getty ImagesNike (NKE) was one of my top shorts of last year (the other being Target (TGT)), and the company has underperformed the index by almost 45% since my Sell coverage.A little bit about my investing style, I go long aThis article was written byShri Upadhyaya1.64K FollowersShri Upadhyaya's deep-seated passion for investing has seen a journey of over 15 years. A self-taught investor Shri intends to have skin in the game with most of his Buy and Sell recommendations. With a long stint in the algorithmic programming platform, Quantopian, Shri realized that most conventional trading approaches do not work overtime. Investing edge is personal, and needs to be developed through deep research and independent thought. Writing in Seeking Alpha provides Shri with clarity of thought and feedback from the community which is invaluable.By following Shri, you can expect the following types of analyses 1. Opportunities that exhibit asymmetry 2. Opportunities where cost-effective hedges are present that can protect your portfolio 3. Low correlation stocks that not only provide portfolio diversification but also offer significant growth 4. Staying away from names that do not have an attractive risk-reward profileAnalyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.Comments