Once you get your hands on a coveted luxury watch, your next wish might be to add a couple personal touches to it. But hold on, before you mess around with your Rolex timepiece, you might want to read this.Rolex Watch U.S.A., Inc. has filed a new lawsuit against a network of watch resellers, accusing them of introducing counterfeit and deceptively altered watches into the market. According to The Fashion Law, the claim alleges that these resellers are profiting heavily from unauthorised use of Rolex’s trademarks and reputation for quality. In fact, these companies are selling “heavily altered entirely fabricated Rolex-branded watches and parts, complete with counterfeit versions of Rolex’s famed crown logo and other registered marks”.The sale and purchase of these counterfeit watches were a result of coordinated use of social media and third-party marketplaces – including Instagram, Facebook, eBay, Walmart.com, Chrono24, TikTok, and YouTube – to market the disputed products.According to Rolex, these platforms featured timepieces that bear visible Rolex branding but lack the quality, craftsmanship, and authentication that define its watches. The luxury watchmaker’s legal action comes in recognition of the importance of working only with trusted names when buying or selling a Rolex. It’s easy enough for an inexperienced buyer to get drawn in by a slick ad from an unvetted third party. But sellers face risks too, especially on platforms where counterfeit or heavily altered watches can slip through unnoticed.According to their official website, here are some of Rolex’s standout and most coveted pieces that have left watch collectors and enthusiasts enamoured:Rolex Day-DateAt its launch in 1956, the Day-Date was a major innovation: it was the first calendar wristwatch to indicate, in addition to the date, the day of the week spelt out in full in an arc-shaped window at 12 o’clock on the dial – a technical feat at the time. Made exclusively of precious metals – 18 ct yellow, white or Everose gold or 950 platinum – and accompanied by its emblematic President bracelet, its multiple dials make it the ideal canvas for self-expression.Rolex Sky-DwellerThe Sky-Dweller simultaneously displays the time in a second time zone as well as the local time, which is indicated by central hands. This second time zone – or reference time – is indicated by a highly legible, small triangle with a red silhouette on a 24-hour graduated rotating disc. A signature element of the model, this off-centre disc makes it possible to unequivocally distinguish between daytime and night-time hours: an invaluable asset for someone travelling to the other side of the world. View this post on Instagram A post shared by ROLEX (@rolex)Rolex Land‑DwellerIts sleek, bold design houses a movement that introduces groundbreaking innovations, calibre 7135. Thinner than the majority of the brand’s movements, it is designed to operate at a high frequency of 5 hertz, delivering exceptional performance.Story continues below this adALSO READ | A look at Drake’s enviable luxury watch collection (which reportedly includes 143 Rolex)Rolex Cosmograph DaytonaBezel, minute track and three counters: this characteristic five-circle iconography is emblematic of the Cosmograph Daytona. Over time, the design of the dials, the colour combinations and the architecture of the cases have been regularly reworked to reaffirm the elegance of the model.A key part of the Cosmograph Daytona’s identity, the tachymetric scale is located on the bezel of the watch. It allows average speeds of up to 400 kilometres or miles per hour to be determined via a central sweep seconds hand.📣 For more lifestyle news, click here to join our WhatsApp Channel and also follow us on Instagram© IE Online Media Services Pvt LtdTags:Rolex watch