Meta's new Oakley and Prada smart glasses are part of the company's partnership with Essilor Luxottica. (Image Source: Meta)Meta’s AI-powered Ray-Ban smart glasses have already sold more than two million pairs, and it appears the company is now partnering with other brands to bring new smart glasses to market. Co-designed in partnership with EssilorLuxottica, a CNBC report hints that Meta is planning to launch AI-powered smart glasses under the Oakley and Prada brands.Following the success of the second-generation Ray-Ban glasses launched in 2023, Meta CEO Mark Zuckerberg said that the company plans to sell “hundreds of millions and eventually billions of AI glasses.” On Monday, June 16, Meta teased its Oakley-branded AI-powered smart glasses, with the profile description saying, “The next evolution is coming on June 20.”According to CNBC, the new Oakley-branded smart glasses will be aimed at athletes who want to record their tennis, skiing and other sports sessions. These smart glasses will be more “weather resistant” but have hardware similar to their Ray-Ban counterparts.Compared to the Ray-Ban-branded smart glasses, which start from $299 or Rs 29,900 in India, the Oakley smart glasses for athletes are expected to start from $360, which translates to approximately Rs 31,074. However, the price in India might be slightly higher, around Rs 35,000. The new Oakley smart glasses are rumoured to come with a camera that shifts to the center of the frame.Also Read | WhatsApp users can now create AI images with ChatGPT: 3 easy steps The Meta Oakley smart glasses will be similar to the company’s existing Ray-Ban smart glasses, at least in terms of hardware. (Image Source: Meta/Instagram)To give you a quick recap, the Meta has been steadily adding new features to its Ray-Ban smart glasses. Some of these include live AI powered by Meta AI, live translation, the ability to search songs using Shazam, access to music streaming platforms like Spotify and Amazon Music and identifying landmarks, to name a few. These features are also expected to find their way on the upcoming Oakley-branded smart glasses since it is rumoured to feature similar hardware.Based out of France and Italy, the EssilorLuxottica brand has licensing agreements with more than 150 brands, including Ray-Ban, Oakley, Persol and Vogue Eyewear, to name a few.Last year, Luxottica renewed a 10-year licensing agreement with the luxury fashion brand Prada that covers “development, production and worldwide distribution of eyewear under the Prada and Prada Linea Rossa brands”. As part of the partnership, Meta is also planning to launch new Prada-branded AI smart glasses.Story continues below this adAlso Read | Amazon CEO to employees: AI will shrink the company’s workforceSince most Prada glasses come with thick temples, former Meta employees have reportedly said that it offers room for panicking in necessary smart glasses components like a microphone and chips. However, there is no news on when Meta will announce its smart glasses in partnership with the luxury brand.Last month, Meta brought the second-generation smart glasses to India at a price tag of Rs 29,900. Available in a wide range of styles, including a new Skyler frame, the Ray-Ban-branded smart glasses come with standard lens options.Earlier this year, Meta CTO Andrew Bosworth had said that 2025 will be one of the most important years for the company’s Reality Labs division, which works on augmented and virtual reality smart glasses and headsets. Meta is also rumoured to be working on “half a dozen” wearable products, which include an augmented reality-based smart glasses codenamed “Hypernova” that features a built-in display on the bottom right of the lens.Tech giants like Google and Apple are also gearing up to launch their very own products. While Apple’s smart glasses may find their way to the market sometime next year, Google last month announced that it is partnering up with Gentle Monster and Warby Parker to launch new Android XR-powered smart glasses.© IE Online Media Services Pvt LtdTags:METAWearable