Skechers has onboarded Bollywood sensation Kartik Aaryan as the brand ambassador for the Indian market. Aaryan will be promoting Skechers' Hands Free Slip-ins footwear line, highlighting their innovative Heel Pillow technology. This partnership aims to connect with consumers seeking convenient and stylish footwear, aligning with Aaryan's dynamic persona and Skechers' focus on innovation and comfort.