Aditya Birla Group eyes major fashion statement, targets billion-dollar heft for four of its brands

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Aditya Birla Group plans to elevate Louis Philippe, Van Heusen, Allen Solly, and Peter England. The goal is to make each a billion-dollar brand within ten years. Consumer habits and rising incomes are expected to drive growth. The company sees a big opportunity in India's growing fashion market. They aim to compete with global brands.