Football coach Pan Xin was impressed by the vibrant atmosphere at the Jiangsu City Football League’s opening match a month ago, but admits to being surprised it has persisted.The game drew a large crowd – including senior provincial officials – with cheerleaders adding a dash of colour, and was broadcast live by state media, he said.“It felt like a great start to the event, but I didn’t anticipate such a lasting impact,” said Pan, who coaches a youth football team in Danyang, Jiangsu...