Walmart's Flipkart says about 200M Indian users engaged with social videos and livestreams promoting products on the platform in H1 2025, up from 75M a year ago (Satviki Sanjay/Bloomberg)

Wait 5 sec.

Satviki Sanjay / Bloomberg:Walmart's Flipkart says about 200M Indian users engaged with social videos and livestreams promoting products on the platform in H1 2025, up from 75M a year ago  —  Using videos to showcase and sell products is one of the leading new forays at Flipkart, Neha Agrahari, a senior director at the retailer …