Zafin Introduces Transaction Enrichment To Unlock Loyalty Through Personalized Banking

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Zafin, the strategic platform partner that banks trust to accelerate innovation and deliver transformative customer value, today announces the launch of Transaction Enrichment. Purpose-built for financial institutions, this new capability enhances Zafin’s modular platform by transforming raw transaction data into rich, contextual insights. It enables banks to deliver more personalized experiences, strengthen customer engagement and lay the foundation for modern loyalty and relationship banking.