The Peloton story: everything you need to know

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Peloton was a pandemic darling — one of the businesses that seemed to find its purpose as something more than a cultish fad when the world shut down. And then, everything went horribly wrong. First, the supply chain issues with monthslong delays for bikes that irked new customers. Then, a disastrous recall affected both of its treadmills: the Tread Plus, because it injured several users and killed a small child, and the regular Tread, which hadn’t even launched yet because of a wobbly screen.And on top of all that, Peloton failed to account for a world reopening after the first covid-19 vaccines were released. Cue layoffs that came with a free year of membership, a new CEO, and more gaffes than we can count. Cringey commercials, TV characters dying on their Peloton bikes — you name it.But despite the noise, Peloton is still the leader in connected fitness. It sets the trend for the entire category, and CEO Barry McCarthy is currently trying to revive the business with a pivot from expensive hardware to content subscriptions, even though the ongoing Peloton saga is content in and of itself.All of the news and updates about Peloton continue below.Peloton’s adding kettlebells to its class roster.Peloton’s new CEO says the company isn’t impacted by tariffs.Peloton’s new audio-based app is like an invisible strength coachPeloton appoints Apple Fitness Plus cofounder as new CEOPeloton and Fitbit have a new deal.The sharks are in the water for Peloton.Peloton announces new round of layoffs as CEO quitsPeloton is bringing workout bikes to over 800 Hyatt hotels.Don’t mess with Peloton fans — GymKit is here to stay.Peloton is not getting rid of Apple Watch GymKit supportPeloton’s pivot to $6,000 treadmills… is paying off?!?Fitbit is teasing something for January 22nd —Peloton is bringing its classes to TikTok.Peloton’s oldest bike tablet will be cut off from classes in a few monthsPeloton’s app now pairs with third-party treadmills for some subscribersPeloton CEO apologizes after Thanksgiving ride struggles with demandPeloton’s Q1 earnings are in… and it’s still limping along.Peloton co-founder Tom Cortese is stepping downPeloton’s business still haunted by recallsPeloton would like to remind everyone it’s more than a bike companyPeloton fined $19 million for dropping the ball on Tread Plus safety issuesFails of 2022: Peloton’s year of layoffs, gaffes, and ship metaphorsYou can now self-assemble the Peloton Bike you bought on AmazonPeloton’s CEO doesn’t understand why people aren’t happier he laid off 500 peoplePeloton CEO thinks losing $1.2 billion is a sign of ‘substantial progress’Peloton will stop building treadmills and bikes in-house to reduce costsPeloton cuts prices of exercise equipment while raising subscription costsPeloton’s new CEO sees app store and overhauled subscription model in its futureWhat on Earth is going on with Peloton?Peloton is cutting 20 percent of workforce as CEO steps downPeloton’s woes continue as it temporarily halts bike, treadmill productionPeloton responds to surprise death in And Just Like That… with new commercialPeloton really wants you to know that what happened to Big isn’t because of its bikePeloton recalls its treadmills following series of accidentsPeloton treadmill accidents spark push to change product safety lawCPSC urges people with children at home to stop using Peloton Tread Plus treadmill ‘immediately’Peloton is fighting a recall request on its treadmill after a child died last monthPeloton CEO says accident involving treadmill resulted in child’s death