In this interview, we speak with Wael Hammad, Group Chief Commercial Officer of XS.com, a seasoned veteran in multi-asset trading and fintech innovation. As a driving force behind XS.com’s success, Wael shares how the company has navigated a year of rapid innovation and growth.From launching advanced trading tools and enhancing trading platforms to strengthening partnerships and refining its VIP Client Program, XS.com continues to elevate the trading experience. In this discussion, Wael explains how the company stays ahead of market challenges, anticipates industry trends, and delivers value to its clients2024 has been a transformative year for XS.com, with significant advancements across regulatory compliance, technology, and client engagement. Can you provide an overview of the company’s key milestones?Wael: Indeed! This year has been a game-changer for XS.com. We’ve been laser-focused on expanding our regulatory framework, strengthening our global presence, and rolling out innovative tools that make trading smarter and more efficient.Everything starts with a solid regulatory foundation. Our commitment to compliance is unwavering because we believe that a truly great organization continuously expands its regulatory reach. As we secure additional licenses, we are reinforcing our presence in key financial markets, demonstrating our dedication to the highest industry standards, and ensuring our clients receive the protection and transparency they deserve.One of our biggest milestones this year has been securing multiple licenses across major financial hubs, ensuring full compliance with international standards. Our regulatory footprint spans multiple continents, including LFSA in Asia, FSCA in Africa, ASIC in Australia, and CySEC in Europe. However, this is an ongoing process. We believe that regulatory expansion is continuous, and we are actively working to secure additional licenses to further strengthen our global presence. By doing so, we are reinforcing our dedication to the highest industry standards and providing our clients with the protection and transparency they deserve.XS.com has been highly active in global financial events. How has this contributed to the company’s growth?Wael: There’s nothing quite like connecting with traders, partners, and industry leaders face-to-face. We take pride in sponsoring major financial events, expos, and seminars around the globe. Our presence in key financial regions has allowed us to strengthen relationships, gain valuable insights into evolving market needs, and showcase our latest innovations.These events also provide us with an opportunity to listen directly to traders—understanding what they like, what they need, and how we can enhance their trading experience. A trader in Latin America has different needs compared to a trader in South Africa, MENA, or Asia. Each market has unique demands, and by actively engaging with traders in different regions, we can better tailor our services to meet their expectations.We want to offer our traders and partners the opportunity to speak with us directly, whether at events or through other engagement channels. This two-way dialogue enables us to continuously improve our services, stay ahead of industry trends, and ensure that we provide the best possible trading environment for our clients worldwide.Strong partnerships are essential for growth. How does XS.com cultivate meaningful relationships with its partners?Wael: Partnerships are at the heart of our business. We see our partners as key drivers of our success, and we are committed to building relationships based on trust, transparency, and long-term growth.To support our partners—whether they are brokers, financial institutions, or affiliates—we offer tailored collaboration models that ensure they benefit from our expanding product suite, market-leading trading conditions, and exclusive loyalty programs. Our focus is on creating value, ensuring that each partnership is mutually beneficial and positioned for long-term success.We are also continuously enhancing our revenue-sharing structures, developing strategic collaborations, and providing customized support to help our partners grow alongside us. By aligning our objectives with theirs, we create an ecosystem where both traders and partners thrive.Traders who stay with XS.com long-term enjoy exclusive benefits. How does the company reward loyalty?Wael: We reward loyalty with exclusivity. XS VIP is our way of acknowledging and rewarding our most loyal clients with exclusive benefits tailored to their trading needs. This year, we have enhanced the program to include bespoke trading conditions, one-on-one expert consultations, and access to premium market insights.More than just trading benefits, our VIP clients receive lifestyle perks, invitations to exclusive events, and direct engagement with top management. We have participated in numerous VIP seminars and expos across the globe, ensuring our VIPs have access to unparalleled networking and learning opportunities.What truly differentiates XS VIP is the level of personalization. We take the time to understand each trader’s goals and provide them with the tools and opportunities they need to thrive in the market. Moreover, we have additional loyalty offerings in the pipeline to further enhance our partnerships and client engagement.Looking ahead, we are excited to introduce even more exclusive loyalty programs throughout 2025, further strengthening our commitment to our clients and ensuring they receive the best trading experience possible.Traders are always on the lookout for tools that help them perform better. How does XS.com support its clients with innovative product offerings?Wael: Innovation is at the core of everything we do. One of the most exciting developments has been XS AI Insightspowered by Hoc-Trade—a revolutionary tool that leverages behavioral AI to help traders identify biases and improve their decision-making. This system analyzes trading behaviors, providing personalized feedback on aspects like trade timing, strategy, and risk management, ultimately refining portfolio management techniques and enhancing profitability. Another major upgrade has been Dynamic Leverage of up to 1:2000, which gives traders unparalleled flexibility in risk management. Unlike traditional fixed leverage settings, our dynamic leverage model automatically adjusts according to trading volume and market conditions, allowing traders to optimize their strategies in real-time. For instance, on major forex currency pairs and gold, leverage can reach up to 1:2000, enabling traders to maximize their trading potential. We’re also continuously refining our trading environment—improving execution speeds, enhancing liquidity, and expanding the variety of assets available. Our goal is to provide a trading experience that is both seamless and powerful.XS.com is redefining what it means to be a global leader in trading. With groundbreaking innovations and an expanding influence, how do you envision XS.com setting the gold standard for the industry in the years to come?Wael: Our vision is to set a new industry standard in innovation, trust, and adaptability.We are committed to launching new products, enhancing our trading conditions, and securing additional regulatory licenses to expand our reach. Our goal is to provide traders with not only the best tools but also the best support and 360 resources to help them succeed.Moreover, we aim to deepen our presence in emerging markets while maintaining our leadership in established regions. Through continued investment in technology, customer service, and compliance, we are building a future where XS.com remains the preferred choice for traders worldwide.Ultimately, our focus is on empowering traders, strengthening our partnerships, and continuing to lead the industry with innovative and client-centric solutions. With more expansions, product enhancements, and loyalty programs in the pipeline, we are excited about what the future holds for XS.com and its partners.Thank you, Wael, for taking the time to speak with us today. Your insights have been invaluable.Wael: It has been a pleasure. This article was written by FM Contributors at www.financemagnates.com.