Did Brian Campbell deserve to win the 2025 Mexico Championship? Many in the community think he got lucky at VidantaWorld. Campbell won his way into the 2025 Masters, but not everyone thinks he belongs. Could the PGA Tour have hyped him up more? The PGA Tour could’ve handled the backlash better. Plenty of surprise winners have faced less hate than Campbell, who waited nearly 8 years for his first title. Jay Monahan & Co. had a chance to craft a great story—instead, they’re stuck defending him rather than promoting him.The hosts of the Fore Play podcast discussed the issue in their most recent episode on Spotify. Frankie Borrelli believes that Brian Campbell‘s win “would be like a superstar story. The guy who has played for 10 years”. Campbell’s journey had everything but the PGA Tour totally overlooked it. A classic move, right? Ignore a great story and then wonder why fans aren’t engaged. Borrelli thinks that “it’s is life-changing event,” and it needed to be treated as such. Trent suggested the Tour highlight Campbell’s journey on social media, while Luggage Guy said, “The broadcast somehow needs to convey it in a way where it will get people interested.” Sam Riggs Bozoian added that the 2025 Mexico Championship lacked excitement without big stars.Even on the final day, the marketing team pushed Joel Dahmen, despite him trailing. Why? As Bozoian said, “he was by far the biggest name on that leaderboard.” Agreeing with the fellow analyst/pro golfer, Kevin Kisner, the Fore Play host added, “We need to create new stars”. Kisner has been critical of the PGA Tour’s “closed shop” after they revealed that they were considering a new field policy for 2026. The policy will limit the players from rising up the ranks from Q-Schools and Korn Ferry Tour.On “creating new stars is not the easiest thing in the world”, Bozoian stated that the PGA Tour still needs to find a healthy mix of top names and upcoming talents. Trent agreed stating that, golf needs a new famous golf player. Someone young, influential as a content creator, and great on the course. “You can argue Bryson (DeChambeau) is a little bit of that, but he’s a little bit older now,” said the Luggage Guy, hinting DeChambeau’s limits.Trent said, “There’s going to be somebody who has a YouTube page from a really young age and is also really good. And it’s going to break onto a Tour”. He added that someone who fits the bill will come along in the near future, “and that would go a long way with golf viewership. Certainly in terms of lowering the demographic that watches it (golf)”.Credit: Rick Shiels, InstagramThe other hosts also agreed to the idea before the group moved on to the next segment. But how where can golf find such a star to add to the mix? Let’s take a look at the possible sources.Where will the next big name in golf come from?Golf has leveled up! Social media has players and fans more connected than ever, and pros are keeping things fun with off-course content that’s pure gold. Bryson DeChambeau is certainly one of the leading faces of this era. But he achieved fame and fortune much before he became a successful YouTuber. DeChambeau has been dominating the PGA Tour since 2017 and he won his first major during COVID. Back then, he was not as enthusiastic about pursuing the content creator role.For a change in demographic, fans will need to see a famous YouTuber in the golf space go on to achieve success in the sport. They should achieve fame before they achieve success. And for that to happen, stars like Caleb Surratt, Aldrich Potgieter, Blades Brown, and many more young golfers will need to get into the space. Surratt is already getting the opportunity to do so as LIV Golf players often indulge in content creation through their team’s YouTube channels.So, winning is cool, but, seems like now, the authorities need to push pros as content creators too. Can you think of any young golfer who can fulfill both roles well in the future? Share your views in the comments section.The post PGA Tour Faces Scrutiny for Ignoring 31-Year-Old Pro’s ‘Life-Changing’ Story Amid Unstable TV Ratings appeared first on EssentiallySports.