I’m a new copywriter in my first role at a pharma agency. A struggle of mine has been taking direction from my manager, notably in reference to the “story” of pieces. What confuses me is that I’m not sure when they’re referring to an actual written story vs. organizing our rigid content to create a “story”. For instance, I’m working on a piece designed to speak to the strengths and leadership of our product in the industry, with a number of data graphics that can’t be changed. Are they just asking me to describe what order I’m putting them in? I’m feeling lost and it feels too elementary to ask them straight up. Anyone have any guidance on either story building or how to approach this gap in knowledge tactfully?   submitted by   /u/7th-ave [link]   [comments]