JOB PURPOSE The Content Lead is responsible for leading the digital content creation for Sunsilk & Dove Vietnam Hair Brand in the market to guarantee creative excellence, brand consistency and effectiveness (ROI), via:Leveraging our E2E marketing technology capability (including Gen AI) Liaising with local social first content agencies. Guarantee creative excellence, brand consistency and effectiveness (ROI)MAIN RESPONSIBILITIESLead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends. Own content effectiveness and excellence for the brands across consumer and shopper touchpoints Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends. Oversee the end-to-end content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines, BET strategy and assets – ensuring it resonates with the communities we are engaging with. Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem. Ensuring digital content is culturally relevant, engaging and authentic content output. Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.WHAT YOU NEED TO SUCCEEDExperienceContent Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle). Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends. Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc. Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a…