Renowned activewear brand, Lululemon adds yet another feather in its cap! After securing deals with prominent athletes including Frances Tiafoe, Leylah Fernandez, Min Woo Lee, DK Metcalf, Connor Bedard, Jordan Clarkson, and many others, the $44.72 billion net-worth brand has now entered into the motorsport world. On Monday, Lululemon announced that the seven-time F1 world champion, Lewis Hamilton has now become its new brand ambassador. Shortly after this announcement, American tennis star Tiafoe was spotted welcoming the F1 legend to the Lululemon family through a social media post. What was his message to Hamilton, though?Hamilton has been the global ambassador for Tommy Hilfiger since 2018 when he was at Mercedes-AMG’s Petronas F1 team. However, recently, he ended his 12-season partnership with Mercedes and joined Scuderia Ferrari. New team, new apparel sponsor! What are Lewis Hamilton’s thoughts on this partnership with Lululemon?Well, the F1 superstar, showcased his excitement for the same by saying, “Lululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to. I’m excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.” Frances Tiafoe recently shared a video clip from Lululemon’s IG page which featured this mega announcement and captioned his IG story with, “Welcome legend @lewishamilton.” View this post on Instagram A post shared by lululemon (@lululemon)Lewis Hamilton’s collaboration with Lululemon is expected to go beyond traditional endorsements. The F1 star will actively contribute to the brand’s design, innovation, and development. Hamilton is known for his commitment to environmental causes and his vegan lifestyle. Interestingly, his vision completely aligns with Lululemon’s sustainability goals. Not only that, Lewis Hamiton’s Mission 44 Foundation is focused on empowering young people through education and employment. This in fact, perfectly aligns with Lululemon’s Centre for Social Impact.What did the Chief Brand & Product Activation Officer of Lululemon, Nikki Neuburger say about this new inclusion to their team? According to Neuburger, “I’m thrilled to welcome Lewis to the Lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well-being, and impact align completely with what we stand for at Lululemon.” So, just like Frances Tiafoe it seems everyone at Lululemon is quite excited to have Lewis Hamilton in their team.Why shouldn’t they be? Apart from being a seven-time F1 champion, Hamilton holds several astonishing records in his racing career. He has the most number of Grand Prix wins (105) and also the most number of podium finishes (202). We all know, that Frances Tiafoe is very much passionate about cars and races. Last year, he was even spotted attending an F1 race in Vegas with his girlfriend, Ayan Broomfield. Interestingly, Lewis Hamilton had then conquered George Russell by 2-1. Broomfield had then also made an interesting confession saying, “My first F1 was such an amazing experience!!! I still like tennis better though.” Talking about tennis, well Frances Tiafoe is yet to find success under his new sponsors. When did he join hands with Lululemon, though?Frances Tiafoe shares his thoughts on his partnership with LululemonAmerican tennis star, Frances Tiafoe brought an end to his partnership with the renowned sports apparel brand, Nike at the end of 2024. Shortly after that, he joined hands with this Canadian-American multinational athletic apparel brand. Speaking on this new partnership Tiafoe then said, “Lululemon is changing the game for apparel by combining high performance and high style. I’m excited to work with a brand that allows me to express myself and look forward to being a part of the creative process both on and off the court.”During an interview with Forbes, he also mentioned, “I got to give a lot of input into my look which feels very me and shows off my style. Working with a brand that’s newer in the tennis world is really cool because they care about both performance and style.” He was even spotted donning Lululemon’s ‘passionate pink’ apparel during the 2025 AO.Speaking about their partnership with Tiafoe, Nikki Neuburger then spoke about the importance of their ambassadors in their brand ecosystem. “They not only inspire and influence guests around the world, they also directly inform and elevate our performance product through their unique insights and expertise. We look forward to growing our presence in tennis through our partnership with Frances and by continuing to deliver best-in-class apparel,” Neuburger added.However, Tiafoe’s performance in this season hasn’t been that great so far. He made early exits from each of his previous three tournaments in the 2025 season. Next up for him is the Mexican Open! Lululemon is going from strength to strength with the new inclusions. Can Frances Tiafoe and Lewis Hamilton manage to build a successful partnership with this renowned activewear brand?The post Frances Tiafoe’s Two-Word Shoutout Welcomes Lewis Hamilton to $45 Billion Lululemon Empire appeared first on EssentiallySports.