Athletes who truly embody Rolex’s core values of precision and excellence are rare. Roger Federer is one; his enduring partnership with Rolex even after his retirement is the epitome of prestige, echoing the brand’s deep-rooted legacy in tennis since its Wimbledon sponsorship began in 1978. Another name in the elite circle of the athletes sponsored by Rolex is none other than Coco Gauff. The dynamic World No.3 has captivated the sport with her sheer talent and grace, making her a natural fit for Rolex’s ambassadorship program. With this milestone, Gauff steps into the spotlight alongside legends, proudly sharing the moment with her fans as she cements her place in the brand’s storied legacy.Rolex has officially introduced Coco Gauff as one of the newest faces of its prestigious 2025 ambassadorship program. On February 22nd, the Swiss brand teased the collaboration with a captivating Instagram preview, featuring the former US Open champion alongside other sporting grates for the Swiss watchmaker’s highly anticipated 2025 catalog. Rolex also subtly hinted at the grand reveal of its star-studded ambassador lineup, marking February 25, 2025, as the official announcement date. As promised, on the same day, they unveiled their stellar roster in a breathtaking Instagram video, captioning, “The members of the Rolex family inspire the dreams and achievements of today and shape those of tomorrow. REACH FOR THE CROWN” Now, the brand has further solidified the moment by sharing the faces of their modern ambassador lineup again.Yesterday, on Feb 27, Rolex unveiled the faces of its prestigious ambassadorship program for the year, showcasing a lineup of legendary sporting icons, especially from tennis. The striking image featured the likes of Roger Federer, Iga Świątek, Jannik Sinner, and, of course, Coco Gauff. The caption read, “With their unwavering determination and exceptional achievements, they inspire the world. Members of the Rolex Family dare to chase the impossible, to overcome every challenge on the journey to excellence. REACH FOR THE CROWN #Rolex #RolexFamily #Reachforthecrown” View this post on Instagram A post shared by ROLEX (@rolex)As the post went live, Coco wasted no time in sharing it on her IG stories, celebrating this esteemed recognition with her fans and marking yet another milestone in her career.The partnership between the Swiss brand Rolex and the American tennis ace runs deep. Gauff first became a Rolex Testimonee in 2019 at just 15 years old, but it was in 2023 that their collaboration truly took center stage. Who could forget the 2023 US Open final when Coco Gauff triumphed over Aryna Sabalenka to claim her first GS title? The moment victory was secured, the tennis star from America removed a sweatband from her left wrist and proudly donned a Rolex Oyster Perpetual” Ref. 116000, powered by the 3000 series movement: an emblematic crown for her remarkable achievement. Later that year, in December, the Swiss brand further cemented its association with Gauff by releasing a statement from the American star just ahead of her highly anticipated appearance at the January 2024 Australian Open.“I had dreamt of winning a Grand Slam, and the moment was even better than I could have ever imagined. For sure, my goal next year is to win another, and to represent Rolex and women’s tennis at the same time is a huge honor. I’m always looking forward to the next challenge and can’t wait to return to Melbourne as a Grand Slam champion,” Coco stated.Beyond her role as an ambassador, the 2023 US Open champion once had the exclusive opportunity to visit Rolex’s headquarters: a moment that captivated her fans. Moreover, during her visit, she was presented with a special gift, a gesture celebrating her success on the grand stage of Center Court.“Happy to be a part of the family” — Coco Gauff at the headquarters of RolexDuring her time in Geneva for the Watches and Wonders 2024 event, on her first-ever trip to Switzerland, Coco Gauff took the opportunity to visit the Rolex headquarters. Looking effortlessly classy during her visit, the American expressed her gratitude to Rolex, sharing her excitement about witnessing the intricate watchmaking process up close. “Thank you @Rolex for having me! I had an amazing time visiting Switzerland for the first time and learning about the impressive watchmaking process. As always, I am happy to be a part of the family