The event will include discussion on how businesses can adapt to AI-led disruptions, optimise audience engagement and ensure ethical usage of AI in the media sector.The third edition of Digital News Publishers Association (DNPA) conclave has begun on Thursday at Shangri La in New Delhi. Union Minister for IT Ashwini Vaishnaw is the chief guest of the event.In a statement, Vaishnaw extended greeting to the organisers of the conclave and said the conference features discussions on transition from traditional media to new media. “There is also a need to consider how the importance of producers and content creators, and especially that of the content that goes through editorial checks before being published, receives due recognition. All these topics should be discussed in detail at this DNPA conference so that clear policy directions and policy recommendations emerge from this platform. From the government’s side, we are fully prepared to provide any necessary support required during this transition,” Vaishnaw said.Michael McNamara, Member of the European Parliament, co-chair of the AI Working Group, Brando Benifiei, Member of European Parliament, Progressive Alliance of Socialists and Democrats, Rapporteur of the AI Act will deliver address at the conclave. Shedding light on the Indian perspective on AI, government officials including S Krishnan, Secretary, Ministry of Electronics and Information Technology (MeitY); Abhishek Singh, senior Official, MeitY; and Sanjay Jaju, secretary, Ministry of Information & Broadcasting (MIB) will speak at the event.The event will include discussion on how businesses can adapt to AI-led disruptions, optimise audience engagement and ensure ethical usage of AI in the media sector. Industry leaders from major digital news platforms will take part in the conclave.© IE Online Media Services Pvt Ltd