Key InsightsTensor, initially known for its Solana-based NFT marketplace, has expanded to SocialFi with Vector, a mobile-first social trading application. This strategic expansion demonstrates Tensor's adaptability to evolving market trends and its capacity to tap into a larger addressable market.Vector has experienced early adoption, achieving ~$500 million in trading volume and capturing ~$5 million in protocol fees through its first three months since launch.Vector's core features, including broadcasts, private groups, and a multi-layered incentive structure, foster a transparent and engaging trading environment.PrimerIn late 2022, Tensor emerged as a major player in the Solana NFT space, integrating an Automated Market Maker (AMM) into its marketplace. This allowed for instant liquidity and features like collection-wide bids, dynamic pricing, and market-making orders, attracting both traders and liquidity providers.Recognizing a shift in market dynamics — with the NFT market cooling and token volumes increasing — Tensor launched Vector, a mobile-first social trading app. Vector leverages Tensor's Solana expertise and internal infrastructure to tap into the token market and the SocialFi trend. The application features a self-custodial wallet, multichain support, and a social trading system built around "broadcasts" (publicly shared trades) and private groups. An incentive structure rewards referrals, group activity, and successful trade broadcasts, all while contributing to the TNSR-governed DAO treasury.Website / X (Twitter)Vector: Functionality and Features of a Social Trading AppTensor's diversification beyond the NFT marketplace is marked by the introduction of Vector, a mobile-first social trading application. This move positions Tensor within the SocialFi and token trading spaces, where social interaction and financial activities converge. Vector leverages the existing technical expertise, market insights, userbase, and distribution of the Tensor team, creating synergy between the two products. Already available on major app stores, including the Apple App Store and Google Play Store, Vector removes barriers to entry, making the trading of tokens more easily accessible to a wide audience of potential users.Social Broadcasts and GroupsVector's social functionality centers around two core features: broadcasts and private groups. These features work in concert to foster transparency, collaboration, and a sense of collective intelligence within the token trading environment.Broadcasts function as public announcements of a user's trading activity. After executing a buy or sell order, a pop-up prompts the user to broadcast this action to either the entire Vector community or to specific private groups to which they belong. This broadcasting mechanism promotes transparency by making trading activity more visible to others, allowing users to observe and potentially learn from the actions of their peers. Importantly, broadcasts are immutable — they cannot be deleted except by deleting the entire account. This immutability reinforces accountability and prevents manipulation of the public trading record.Furthermore, broadcasts incorporate an incentive mechanism: users earn 25% of the fees generated when other users execute trades based on their broadcasts. This incentivizes users to share their successful trades and contribute to the collective trading knowledge of the community.Broadcasts by many users are also aggregated into a “terminal view” that provides a more global view of activity on a particular asset.Private groups offer a more intimate and focused social trading experience. Users can create private groups to connect with friends and other traders with shared interests or strategies. Within these groups, users can share memes, discuss market trends, and coordinate trades. This fosters a sense of community and allows for more targeted collaboration.Similar to broadcasts, private group activity contributes to the overall transparency of the platform, albeit within a smaller, more selective circle. Group leaders are incentivized to cultivate active and successful trading communities within their groups, as they earn 0.25% of the trading volume generated from broadcasts within their group. To further enhance communication and collaboration, Vector offers integration with the Vector Telegram bot (@VectorTGBot). This integration allows users to connect their Telegram groups with Vector, facilitating seamless communication and the sharing of trading information across platforms.Multichain Support (Solana, Ethereum, Base, etc.)Vector's multichain capability is facilitated by its integration with several decentralized exchanges (DEXs) and aggregation protocols. On Solana, Vector routes trades through Pump.fun, Moonshot, Raydium V4, and Meteora AMM, leveraging the network’s speed and low transaction fees. For Ethereum-based trades, Vector utilizes 0x and Debridge; on Base, it integrates with Odos, Debridge, and 0x. Furthermore, Vector employs aggregation services like Jupiter on Solana and 0x across EVM-compatible blockchains. This approach allows Vector to access onchain liquidity and potentially offer competitive pricing to users by sourcing orders from multiple venues.Vector's multichain support (Solana, Ethereum, Base, Abstract, Berachain and more soon) is a differentiator in the evolving social trading landscape. While many existing social trading platforms are limited to a single blockchain, Vector's cross-chain functionality allows users to access and trade a wider variety of tokens across different ecosystems without managing multiple wallets or navigating complex bridging processes. This broad access is particularly important in the memecoin space, where new tokens are frequently launched across various blockchains.Self-Custodial Wallet & Trading InterfaceAt the heart of Vector's functionality lies its integrated self-custodial wallet, powered by Privy. The self-custodial nature of the wallet is important, giving users control over their digital assets.Vector's trading interface is crafted for a mobile-first experience, prioritizing ease of use and accessibility. It achieves this through a combination of DEX aggregation, real-time price feeds, and intuitive trading tools. Real-time price feeds are integral to Vector's trading interface, ensuring users have up-to-date market information for informed decision-making. Vector also offers a suite of trading tools designed to enhance user control and optimize trade execution. Users can customize quick buy/sell amounts, adjust slippage settings, and enable MEV (Maximum Extractable Value) mode. These tools are especially important for high volume crypto native users.Early Adoption Metrics of VectorVector has demonstrated early traction since its initial announcement, achieving volume and user growth in a relatively short timeframe. These figures are particularly noteworthy given the platform's semi-full release status, which requires users to have either an invite code or a referral to gain access.Since Vector’s first posts on “X” (Nov. 12, 2024), the platform has facilitated ~$500 million in trading volume. Proportionally, this volume has generated ~$5 million in protocol fees, reflecting Vector's 1% fee structure on all trading volume. As part of the Tensor ecosystem, 50% of the Vector trading fees are sent to the TNSR managed DAO treasury. On Jan. 23, 2025, daily trading volume peaked at ~$26 million.Vector's user base has shown growth. Over 25,000 unique wallets have executed at least one swap on the platform since its launch. More importantly, Vector has maintained an average of over 2,000 daily active wallets (DAWs) since the beginning of 2025. This activity level has translated into ~3.7 million swaps having been executed on the platform.The SocialFi Thesis and VectorVector's approach to SocialFi is fundamentally built upon two core principles: transparency and incentive alignment. These principles address inherent challenges within the token trading space, fostering a more accountable and potentially rewarding environment for participants.TransparencyTransparency is a foundational element of Vector's design, directly addressing the pervasive misinformation and manipulation often found in traditional media coverage of cryptocurrency, particularly within the memecoin sector. Platforms like Twitter are frequently populated by anonymous accounts and unaligned KOLs who promote specific assets without disclosing their positions, historical performance, or underlying financial interests. This fundamental lack of transparency makes it exceedingly difficult for users to distinguish genuine insights and well-researched analysis from self-serving promotions and outright scams.In stark contrast, Vector requires users to link their social activity directly to verifiable onchain actions. The platform's broadcasts feature, which allows users to publicly share their trades (both buys and sells), is inextricably linked to immutable blockchain records. These records cannot be deleted or altered without deleting the user’s account, ensuring a permanent and publicly auditable history of trading activity. This commitment to onchain verification forces a level of accountability and transparency often absent in the wider crypto-social landscape, creating a more trustworthy environment for users to share and evaluate trading information.This system also creates an opportunity for up-and-coming traders. In contrast to platforms where influence is often built on pre-existing follower counts or unsubstantiated claims, Vector fosters a more meritocratic environment. New or less-known traders can gain followers organically by demonstrating consistent profitability and sharing verifiable trading insights. This creates a more level playing field where demonstrable skill, rather than pre-existing social capital, is the primary driver of influence.IncentivesVector's incentive structure is designed to reward valuable trading insights and the cultivation of informed trading communities rather than maximizing superficial engagement metrics. The entire system is fueled by a flat 1% fee applied to all trades executed on Vector. This fee revenue is then strategically distributed to incentivize actions that benefit the platform and its users in various ways.The incentive structure begins with user acquisition. A significant portion of the fee revenue, 25%, is directly distributed to referrers – users who successfully invite new participants to the platform. This direct financial incentive encourages existing users to actively promote Vector and contribute to the organic growth of the user base, expanding the network effect.Beyond initial user growth, the incentive structure focuses on rewarding the generation of profitable trading signals and fostering collaborative, well-informed trading communities. Group owners who curate and moderate private trading groups within Vector receive 25% of the fees generated from broadcasts originating within their respective groups. This incentivizes the creation of active and knowledgeable communities where members can share insights, discuss strategies, and collectively navigate the complexities of the token market in a more focused and potentially supportive environment.Perhaps the most crucial component of the incentive mechanism, and the one that most directly addresses the core SocialFi thesis, is the reward for broadcasters themselves. Users who publicly broadcast their trades receive 25% of the fees generated when other users follow said trades and execute similar transactions. This mechanism creates a powerful and direct link between the broadcaster's financial reward and the actual profitability of their followers. It promotes a fundamental shift from attracting attention or generating engagement to providing valuable and actionable trading signals. The intention is to create a system where the most successful and insightful traders, those whose trades consistently lead to profits for their followers, are also the most financially rewarded, fostering a meritocratic environment.Closing SummaryTensor's launch of Vector represents a strategic expansion, moving beyond its initial focus on the NFT marketplace to embrace the growing SocialFi trend within the token space. This move demonstrates Tensor's adaptability and willingness to leverage its existing expertise in the Solana ecosystem to address new market opportunities. Vector's core features, including onchain verified broadcasts, private trading groups, and a multi-layered incentive structure, are designed to foster a transparent and engaging trading environment, distinguishing it from traditional social media platforms.Vector has shown early signs of traction, facilitating ~$500 million in trading volume and generating ~$5 million in protocol fees within its first three months. The platform's emphasis on transparency, through the use of immutable onchain records for trade broadcasts, and its incentive structure, designed to reward profitable trading insights, represent a distinct approach to SocialFi.