RUMOR: Disney Adopting Airline-Style Pricing Strategy Across U.S. Theme Parks

Wait 5 sec.

The Walt Disney Company is rumored to be heavily modifying its pricing structure for its American theme parks.Credit: Marada, FlickrRelated: Longtime Space Mountain Animatronic ‘Nipper’ Moves Again After Years of StillnessSeasoned Disney theme park visitors are likely used to increased costs, which have seemingly crept into every facet of a Disney vacation over the years. From higher prices on food, snacks, and drinks to extra add-ons like Disney’s now-defunct Genie+ system, the cost and time it takes to execute a Disney World or Disneyland vacation successfully have been cranked up with each passing year.Disney’s park tickets have seen some of the most changes in recent years, with a single-day ticket for parks like Magic Kingdom and Disney’s Hollywood Studios reaching close to $200 per guest.However, Disney may soon fundamentally change how it prices theme park tickets, with a new rumor suggesting the company is looking to adapt to a system reminiscent of an airline rather than a theme park.Disney Rumored to Change Theme Park Pricing ModelCredit: DisneyRelated: Universal Drops Huge Shell Shocker Announcement—How Will Disney React?Multiple Disney Park news organizations recently reported on a rumored change to the way Disney prices its park tickets. This rumor would see Walt Disney World and Disneyland Resorts adopt a variable pricing structure, meaning the price of a ticket for parks like Magic Kingdom, EPCOT, and Disneyland could depend on the time of year like they already do, in addition to how crowded they actually are.As BlogMickey puts it, the rumored change would mean the price of a park ticket would be incredibly dynamic, changing depending on the time of year as well as overall demand. While unknown exactly how this new system would be implemented, this means Disney tickets could change in price months in advance, weeks, or even days.Variable pricing has been slowly introduced across Disney’s theme park resorts in recent years, with the Disneyland Paris being one of the biggest adopters. The resort has also introduced paid upcharges for better seating at its live attractions like Frozen: a Musical Invitation in recent months.If Disney does adopt this flexible pricing structure, it could have big ramifications for how guests plan their vacations, likely encouraging them to purchase tickets farther in advance than they normally would to avoid paying more if prices do go up.It’s also rumored that this variable pricing structure could apply to Walt Disney World Resort hotels. Again, this is just a rumor, as Disney has not confirmed anything regarding a new park ticket pricing mode, though the idea is certainly within the realm of possibility.Stay tuned here for all Disney theme park news updates!The post RUMOR: Disney Adopting Airline-Style Pricing Strategy Across U.S. Theme Parks appeared first on Inside the Magic.