Sky Gold CFO Shares Roadmap For Growth Amid Rising Gold Prices

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Prominent B2B jewellery manufacturer Sky Gold is anticipating strong growth in coming quarters as it adapts to changing consumer demand and rising gold prices. After a strong Q3, the Mumbai-based company has strategised a growth plan for upcoming quarters amid reduced consumer spending due to rising gold prices.Speaking to NDTV Profit, Mangesh Chauhan, managing director and chief financial officer of Sky Gold, explained how the company plans to meet the diverse needs of customers as the average ticket size has gone down due to a surge in the price of the yellow metal.“We used to make the inventory as per the ticket size, so we changed our model as per the weights that suit the budget of the customers. So, the ticket size is changing a little bit…10% lower because of the rising gold rates,” Chauhan said.Sky Gold specialises in 22-carat and 18-carat lightweight jewellery, catering to large jewellery companies like Malabar Gold, Senco Gold, and Kalyan Jewellers.The company recorded a significant uptick in sales volume in the third quarter of the current financial year, driven by the wedding season demand."Last December was very good for us. We raised an average volume of 475 kg per month, with a quarter-on-quarter increase of 25% and a 30% rise in volume in rupee terms," Chauhan said.Q3 FY25 Results Review — Valuations Still Expensive For SMIDs; Prefer Large-Caps, Says Motilal OswalThe top executive expressed optimism about the company’s growth after strong performance in the December quarter. The company is now aiming to focus on inventory and ticket size adjustments to maintain the momentum, according to Chauhan.“Our clients' demands change based on gold rates. For example, if a person previously bought a 5-gram chain for Rs 40,000, now their budget might go up to Rs 50,000, so they’ll opt for a 4-gram chain instead,” he said.He explained that the rise in gold price has resulted in a 10% reduction in average ticket size.The leading jewellery designer and supplier is making changes to its model to be able to produce tailored collections to meet the diverse needs of its clients across India and globally.“We design for the customer's needs. Some of our customers have 300-400 stores all over the world. We read that customers in Andhra have different tastes, Karnataka has different tastes, UP has different tastes, and Delhi has different tastes….,” he said, highlighting that in India, design preferences change every 200 kilometres.Chauhan further added that the company meets these requirements with the help of its team of 150 designers working on the models and preferences of customers in different states.“If one client has 300 stores in India, we are available in every store,” he noted.Sky Gold has a manufacturing facility in Navi Mumbai with a monthly gold processing capacity of 1,050 kg. It designs and manufactures 22-carat and 18-carat gold jewellery for leading corporates in the sector.Shares of Sky Gold closed 3.25% lower at Rs 338.95 apiece on the NSE on Wednesday, compared to the benchmark Nifty50 settling at 22,932.9, down 0.05%.Magellanic Cloud Bets On AI To Achieve Rs 600-Crore Revenue Over Next Two Years . Read more on Business by NDTV Profit.