Post 2024 wake up call: Democrats launch SAM project to understand young men. What is it all about?

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Following their recent electoral setback, Democrats are proactively strategizing to reconnect with young American men. Research indicates a growing disillusionment among this demographic, who perceive Democrats as overly cautious and out of touch with their concerns about financial pressures and evolving masculinity. The party aims to bridge this gap through enhanced digital engagement and tailored messaging.