Tiffany LewSat, Jul 5, 2025, 10:29 PM 2 min readIn This Article:Millennial nostalgia is real — even when it comes to banking. That’s the sentiment that Ally Bank is tapping into in their new campaign targeting millennials to “graduate” from their starter banks to another bank account.Read Next: Fidelity Says This Is a Surprising Risk of Holding Too Much Cash — Do You Have Too Much?Invest in GoldFind Out: 7 Luxury SUVs That Will Become Affordable in 2025The online bank worked with its agency, Anomaly, to create a marketing campaign that shows the generation can now “Graduate Financially.” Ally found that nearly half of millennials still use their starter bank.The campaign features zany trends that dominated 2010 — from shutter shades to sepia filters.Ally partnered with millennial actor Taylor Lautner to spread the word. He recently shared how “growth is part of the glow-up, in your style and your finances,” in a self-deprecating Instagram post featuring throwbacks to his 2011 style.As millennials move away from all the things they’ve outgrown, here’s why a move towards a better bank should also be on the list.A new bank or banking account could be the natural segue for targeted budgeting, debt pay off or major life changes like marriage.Newer banks, especially neobanks (online only), may offer incentives to switch over or create an account. They also tend to offer higher interest rates. That means their account holders can earn more, faster.Switching banks may also save you money with little to no fees. For instance, the CapitalOne online, high-yield savings account has no fees, no minimums and a 3.60% annual percentage yield (APY).Millennials tend to be more socially conscious, which is in part reflected in their consuming habits, and banks take that seriously. If reducing your carbon footprint or impacting social justice mean a lot to you, switching banks could bring you closer to those goals while also building your financial future.When deciding whether or not to open a new bank account, millennials should consider what’s personally important to them right now. This can include factors like ATM access, customer support and physical bank locations.Before making any change, millennials should also keep in mind the risk of losing any perks they already have with their current bank or account.More From GOBankingRatesI'm a Realtor: This Is Why No One Wants To See Your Home 3 Things Retirees Should Stop Buying To Save Money Amid Tariffs 10 Genius Things Warren Buffett Says To Do With Your Money The 10 Most Reliable SUVs of 2025This article originally appeared on GOBankingRates.com: Ally Bank Says This Is the Best Time To ‘Graduate’ From Your Starter BankTerms and Privacy PolicyPrivacy & Cookie SettingsMore InfoS&P 5006,279.35 +51.93 (+0.83%)Dow 3044,828.53 +344.11 (+0.77%)Nasdaq20,601.10 +207.97 (+1.02%)Russell 20002,249.04 +22.66 (+1.02%)VIX17.48 +1.10 (+6.72%)Gold3,346.50 +3.60 (+0.11%)PortfolioSign in to access your portfolioSign inTop gainersBMNR Bitmine Immersion Technologies, Inc. 135.00 +76.50 (+130.77%)RUN Sunrun Inc. 10.50 +1.51 (+16.80%)TRIP Tripadvisor, Inc. 17.50 +2.51 (+16.74%)DDOG Datadog, Inc. 155.15 +20.14 (+14.92%)SYM Symbotic Inc. 47.91 +5.71 (+13.53%)Top losersLEN Lennar Corporation 110.12 -4.69 (-4.09%)LEN-B Lennar Corporation 105.62 -4.37 (-3.97%)ESGRP Enstar Group Limited 19.45 -0.79 (-3.91%)HOOD Robinhood Markets, Inc. 94.40 -3.58 (-3.65%)BG Bunge Global SA 78.44 -2.95 (-3.62%)Most activeLCID Lucid Group, Inc. 2.1600 +0.1100 (+5.37%)NVDA NVIDIA Corporation 159.34 +2.09 (+1.33%)INTC Intel Corporation 22.49 +0.61 (+2.79%)F Ford Motor Company 11.81 +0.04 (+0.34%)TSLA Tesla, Inc. 315.35 -0.30 (-0.10%)Earnings eventsTrending tickersLKNCY Luckin Coffee Inc. 38.49 +0.50 (+1.32%)GRNY Tidal Trust III - Fundstrat Granny Shots US Large Cap ETF 22.87 +0.23 (+1.02%)MMM 3M Company 152.94 -1.03 (-0.67%)XRP-USD XRP USD 2.21 -0.01 (-0.42%)SCHD Schwab U.S. Dividend Equity ETF 27.35 +0.04 (+0.15%)Top economic eventsPowered by Money.com - Yahoo may earn commission from the links above.