Red Sift Adds Brand Trust to Cisco Security Portfolio

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Red Sift has expanded its partnership with Cisco, integrating its Brand Trust platform into the Cisco security ecosystem, reports SiliconANGLE. The collaboration builds on their previous work around OnDMARC, which helps enterprises enforce email authentication protocols to prevent domain spoofing. With the addition of Brand Trust, Cisco customers now have broader visibility into external threats targeting their brands.The Brand Trust platform monitors the open internet for impersonation threats, analyzing domains that mimic legitimate brands using AI-powered detection. It evaluates visual, phonetic, and textual similarities to identify potentially malicious websites designed to mislead users. This is particularly valuable as attackers increasingly operate outside the boundaries of owned domains.Beyond domain-level impersonation, the platform also detects websites that reuse brand elements—like logos or copy, offering deeper context through infrastructure intelligence. A built-in AI agent mimics human analysis to help prioritize takedown actions, making it easier for security teams to act quickly and effectively against emerging threats.By expanding beyond DMARC enforcement, this move enables Cisco customers to address a broader range of brand and reputation risks. As attackers continue to exploit brand trust on external platforms, tools like Red Sift’s Brand Trust provide an added layer of visibility and protection.Get essential knowledge and practical strategies to fortify your cloud security.Learn More