Rubrik is expanding its platform strategy to address both identity and data security, a move that could reshape how MSSPs and enterprises manage cyber risk. The company recently introduced its Identity Resilience offering, which starts with identity recovery for both human and machine identities. By combining identity security with its core data protection capabilities, Rubrik is aiming to give service providers and end customers unified context to detect, respond to, and recover from threats more effectively.This convergence is especially relevant for managed security service providers (MSSPs) looking to strengthen risk posture management across hybrid environments. According to CEO Bipul Sinha, Rubrik’s long-term roadmap involves merging identity and data context into a single platform — an approach that could help MSSPs move from reactive services to more proactive, context-driven threat mitigation.Rubrik’s strategy aligns with its strong financial momentum in FY2026. Subscription revenue rose 54% year over year to $265.7 million, with annual recurring revenue reaching $1.18 billion. The company also saw triple-digit growth in its Data Security Posture Management (DSPM) segment, driven by increasing demand for visibility into cloud data risks — a service area MSSPs are increasingly expected to cover.Looking ahead, Rubrik plans to continue investing in platform innovation, combining data resilience with identity-aware capabilities. For MSSPs, this positions Rubrik as a potential partner to deliver more holistic, scalable security services that reduce silos and improve risk-based decision-making for their clients.Get essential knowledge and practical strategies to fortify your identity security.Learn More