Amazon's Prime Day sales plunged 41% on the first day compared to last year's kickoff, with experts attributing the drop to shoppers delaying purchases in anticipation of better deals during the extended four-day event. From a report: Momentum Commerce reported that figure for Tuesday (July 8), with Momentum's Founder and CEO John Shea saying that the sales numbers for this year's longer event could still surpass those of last year's shorter one, Bloomberg reported Wednesday (July 9). Shea attributed the drop in first-day sales to consumers putting items in their shopping carts but holding off on completing the purchase in case better deals come along, according to the report. Last year's shorter event encouraged shoppers to head to checkout to ensure they wouldn't miss out on the discounts, Shea said, per the report. Amazon Prime Vice President Jamil Ghani remains optimistic, telling Bloomberg Television the company was "pleased by the engagement" with shoppers during the event and that it is "very early." He said the company extended the duration of Prime Day because shoppers wanted more time to discover the deals. According to numbers provided by Adobe, Prime Day's kickoff surpassed Thanksgiving 2024's $6.1 billion in eCommerce spend. The software company also found that 50.2% of sales came through a mobile device and that buy now, pay later orders for Amazon's Prime Day were up 13.6% year over year.Read more of this story at Slashdot.