Meta's WhatsApp Pay has struggled to gain traction in India in part due to regulators delaying its full launch as well as minimal product upgrades and marketing (Ananya Bhattacharya/Rest of World)

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Ananya Bhattacharya / Rest of World:Meta's WhatsApp Pay has struggled to gain traction in India in part due to regulators delaying its full launch as well as minimal product upgrades and marketing  —  Despite having 500 million users in India, WhatsApp couldn't crack the country's $3 trillion fintech market.