I feel like there is a paradox where the more copywriting tactics you learn, the more aware of them you are, and they start to seem tacky or outdated. For example, as a copywriter we learn to use things like future pacing and imagery like "Imagine xyz.." or even just calling out a problem->solution or the just presentative tonality of voice that people use in ads. I have gotten so conditioned to this as a marketer that I know within .01 seconds that its an ad and that "its trying to convince me to buy something" and because I don't want to fall into their "psychological trap" I reject it instantly. I feel like this bleeds over when I am trying to think of my own ads or write copy, and I assume that nothing is going to work and people will see right through it the same way and skip instantly. I am not sure if this is just a blind spot and that the average person has no idea to look for these queues and so they actually stop and listen where I would just think "sales tactic", OR if the average consumer IS getting equally conditioned to these scripting triggers and good copy in the modern era has to be so good that it is covert and not at all salesy. I feel like this is a double edge sword because the best copy isn't that salesy and it pushes me to consider more natural language and angles.. but I also feel like it is holding me back because I feel like I am being a perfectionist and analyzing things way too deeply. I find myself trying to create a breakthrough one of a kind angle for a local roofing company, rather than just making simple fundamental ads that present the solution like "same week roofing for just $X" Can anyone relate or have any tips?   submitted by   /u/BoogieAllNightLong [link]   [comments]