Deckers: Awareness And Sales Of Hoka Shoes Continue To Grow

Wait 5 sec.

Jul. 08, 2025 12:10 AM ETDeckers Outdoor Corporation (DECK) StockDECKDaniel Urbina730 FollowersSummaryDeckers' recent stock drop is a buying opportunity, as the company remains a high-growth leader driven by Hoka's expanding market presence.Despite near-term headwinds like tariffs and softer guidance, Deckers' diversified brand portfolio and strong margins support long-term resilience.Valuation has become attractive, with shares now trading at a significant discount to On Holding and a DCF indicating 23% upside potential.I rate Deckers a strong buy, confident in its premium brands, robust unit economics, and continued growth prospects despite recent market pessimism.Hinterhaus ProductionsDespite strong financials, the stock price of Deckers Outdoor Corporation (NYSE:DECK) has been performing mediocre since the company posted its Q3 earnings at the end of January, when it provided guidance that was lower than Wall Street'sThis article was written byDaniel Urbina730 FollowersHey there! My focus here is to provide you with insightful rating analysis on the world's leading financial firms to help you navigate and comprehend the latest investment opportunities while identifying potential pitfalls. My favorite picks are those that are tilted toward both the growth and quality factors. These are stocks that have a strong growth story combined with robust financial statements to support the growing narrative. My first investment was made seven years ago, and I have passed all CFA Program exams.Analyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, but may initiate a beneficial Long position through a purchase of the stock, or the purchase of call options or similar derivatives in DECK over the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.CommentsRecommended For You