Tradingplatform provider Ark Technologies says it slashed execution times by more thanhalf after switching to a new infrastructure provider, helping drive what thecompany claims is a 70% annual increase in its customer base.Ark Technologies CutsTrading Latency in Half Through Infrastructure UpgradeTheLondon-based fintech firm moved its Ark Trader platform to servers.com'sinfrastructure, reducing trade execution latency from 400-500 milliseconds downto 180 milliseconds. The company claims the faster speeds have boosted brokerconfidence and helped attract new clients.Dailytrading activity jumped from 400,000 to 700,000 trades per day for one clientfollowing the infrastructure change, according to Ark Technologies. The companymigrated more than 50 servers in two months without requiring code changes."Wedidn't change a single line of code in our backend systems," said IyadYasser, CTO and co-founder of Ark Technologies. "The acceleration of ourplatform for our traders and their customers, plus the significant growth ofour business, is purely the result of a stronger, more stable network."Issues with IP AddressesArkTechnologies had been struggling with IP blocking issues that affected roughlythree-quarters of its user base, particularly in Middle Eastern and Indianmarkets. The company's previous hosting provider had assigned recycled IPaddresses that were flagged as problematic in those regions, causing frequentplatform outages.Servers.comaddressed the IP problems by providing dedicated IP ranges and setting up proxyservers in Amsterdam, Singapore, and Hong Kong. The infrastructure provideralso worked with Ark Technologies to develop backup and recovery systems.“Seeing a55% boost in execution speed and a 75% increase is no mean feat,” MikeSparshott, trading and Web3 lead at servers.com, commented. “It’s clear thatwith the right infrastructure and underpinning customer support, a platformlike Ark Trader can become a market-leading brokerage solution deliveringexceptional results.”Theperformance improvements have helped Ark Technologies expand in the Middle Eastand Gulf Cooperation Council regions, where much of its growth has come throughcustomer referralsServers.comoperates 23 data centers globally and serves more than 3,000 customers acrosstrading, gaming, and Web3 sectors. Ark Technologies provides brokeragesolutions including trading platforms, CRM systems, and white-label options forfinancial services firms.Latency Becomes Critical For BrokersEvery millisecond counts in the financial markets; a fact well understood by FX and CFD brokers. A recent example is Axi’s move to integrate low-latency technology from Your Bourse, enabling the handling of up to 500,000 orders per second.CFD tradingoperates on razor-thin margins where even small price movements cansignificantly impact returns due to leverage. When a trader clicks"buy" or "sell," any delay between that action andexecution can result in slippage: the difference between the expected priceand the actual fill price. For CFD brokers, high latency means their clientsconsistently receive worse prices than competitors, leading to clientdissatisfaction and potential account closures.This was also confirmed by a MetaQuotes study from a few years ago, which showed that 86% of traders prioritize ultra-low latency when building automated trading systems.This article was written by Damian Chmiel at www.financemagnates.com.