If you’re a publisher using Google Ad Manager (GAM) with ADX access, you may be wondering:What’s the real difference between Offerwall and Rewarded Ads?Here’s the breakdown:Quick ComparisonFeatureOfferwall (AdSense)Rewarded Ads (ADX / GAM)IntegrationAdSense UI or code snippetgoogletag.enums.OutOfPageFormat.REWARDEDAd TypeOffer-based (video, survey, app install, etc.)Full-screen video adsPlacementIn-content, interstitial-like modalOut-of-page (triggered via GAM)Payout ModelCPC/CPACPV/CPMCustomizationLimited UI customizationFully customizable through GAMUser ExperienceUser opts in to complete offersUser unlocks access after watching adBest ForContent hubs, casual engagement monetizationGated content, premium content unlocksUnderstanding the FormatsOfferwall AdsAn Offerwall is a monetization unit that displays a menu of ad “offers” like watching a video, downloading an app, or completing a survey. It’s designed for user-initiated engagement, generally delivered through AdSense, and best suited for:High-traffic, low-conversion contentNon-intrusive monetizationPublishers without ADX access.Rewarded AdsRewarded Ads are out-of-page, full-screen video units, served via ADX in GAM. You can trigger them based on pageview count, user activity, or behavioral targeting. Ideal for:Gated tools/calculatorsHigher engagement monetizationPublishers with ADX + MCM partnerships.Real-World Results: MonetizeMore Drives 106% Revenue Lift With Offerwall AdsMonetizeMore implemented Offerwall ads on OnPoint Global websites, resulting in transformative revenue growth, even during periods of declining traffic.🔹 Site 1: HomeOnlineTips+106% revenue growth after Offerwall implementationMetricBefore OfferwallAfter Offerwall% ChangeRevenue$2,510.41$5,160.44+106%Pageviews32,95851,880+57%Ad RPM$22.19$29.70+34%Page RPM$75.17$99.46+32%Session RPM$105.28$136.88+30%Impressions113,082173,743+54%💡 Traffic increased by 57%, but revenue more than doubled, proving Offerwall’s efficiency at monetizing incremental engagement.🔹 Site 2: FinanceEasyTips+25% revenue growth with 30% decline in trafficMetricBefore OfferwallAfter Offerwall% ChangeRevenue$695.01$872.07+25%Pageviews14,1829,983-30%Ad RPM$17.06$17.61+3%Page RPM$49.07$67.32+37%Session RPM$71.37$99.21+39%Ads Per Page2.873.82+33%💡 Even with fewer users, RPMs surged 37–39%, proving Offerwall’s ability to extract more value per session.🚀 Why Offerwall WorksTraffic-Agnostic: Delivers revenue gains even with declining traffic.High CPM: Averaged $297.50—ranking just below interstitials.User Experience Aware: Triggered after 2 pageviews to balance monetization with retention.Scalable: Works for both high-volume and volatile traffic sites.Offerwall vs. Rewarded Ads: Revenue Strategy ComparisonScenarioRecommended FormatWhy?High traffic, low ARPUOfferwallEasy to integrate, scale across articlesGated content/toolsRewarded AdsMonetizes high intent with high CPMsTraffic fluctuationsOfferwallStabilizes revenue with consistent RPMsLogged-in users/engagementRewarded AdsReward engagement with a premium unlockMCM + ADX accessRewarded AdsFully customizable with a higher ceilingRewarded Ads Revenue PotentialTop GAM publishers report Rewarded Ads CPMs ranging from $250 to $400+, especially when:Gated behind high-intent tools (e.g., calculators, reports)Triggered after behavioral logic (e.g., scroll depth, exit intent)Paired with first-party data or logged-in environments🔑 MonetizeMore’s clients often prioritize Rewarded Ads just below Interstitials in their stack due to CPM performance.MonetizeMore Makes It Easy to ScaleMonetizeMore offers full-stack support for:ADX-powered Rewarded Ads with targeting controlOfferwall deployment customized to your funnelTrigger testing for optimal RPMs without harming UXRevenue diagnostics to balance fill, engagement, and CPM.Ready to Scale?Whether you’re looking to maximize high-intent users, stabilize earnings, or introduce new monetization formats…👉 MonetizeMore’s Offerwall integration can help you scale, without compromising user experience.🚀 Sign up with MonetizeMore today »Join the world’s top publishers using Offerwall, Rewarded Ads, and full-stack GAM optimization.