Amazon Prime Day 2025 sales drop 41% on day 1 despite 4-day event – shoppers wait for better deals

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Amazon's extended four-day Prime Day 2025 saw a 41% sales drop on day one, attributed to shoppers delaying purchases in anticipation of better deals. Despite this initial dip, overall sales are projected to increase, with other retailers also benefiting from a 'halo effect'. Shoppers are primarily purchasing inexpensive, everyday items, impacting average spending per household.