According to supply chain analyst Ming-Chi Kuo, Apple has reportedly doubled 2026 MacBook Neo production from 5 million to 10 million units after stronger-than-expected demand for its $599 budget laptop. MacRumors reports: On an earnings call in late April, Apple's CEO Tim Cook said that customer response to the MacBook Neo was "off the charts," and the popularity of the laptop has reportedly led the company to significantly boost production. [...] Apple was very optimistic about the MacBook Neo before announcing it, but the company still "undercalled" the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand exceeded Apple's expectations and helped to drive a record number of first-time Mac buyers last quarter. New figures from market research firm IDC support Apple's claim that the MacBook Neo is selling well, and the Windows PC industry has taken notice. For example, Dell recently introduced a redesigned XPS 13 laptop from $699 and said it has features "you won't find on a MacBook Neo," such as a touch screen and a backlit keyboard. "Apple's MacBook Neo is a capable machine, and its arrival confirms that there's real appetite for premium quality at accessible prices," admitted Dell.Read more of this story at Slashdot.