Luxury residential yacht community ULYSSIA has been announced as the new joint title partner alongside Fitzwilliam Sports for the Goffs London Sale.Initial entries for the 2026 edition will be announced in the coming days and feature international racing prospects and Royal Ascot-bound runners, with further entries to be added closer to the sale.As the curtain-raiser to the Royal Meeting, the Goffs London Sale remains the only auction in the world where buyers can purchase a horse declared to run at Royal Ascot just 24 hours later.Alain Gruber, Chief Executive Officer of ULYSSIA, said, “We are delighted to be partnering with Goffs for the London Sale, an event that brings together an exceptional international community around one of the world's most prestigious sporting traditions. Opportunities such as these reflect our commitment to creating meaningful and distinctive experiences for ULYSSIA's community, both on board and around the world.”Meanwhile, Fitzwilliam Sports owner Paul Byrne added, “Goffs London Sale is the most sought after invitation in the bloodstock calendar, and a natural fit for Fitzwilliam. Our clients and partners are serious about racing, so bringing them to an event where the next generation of talent is being traded is something genuinely different to a day at the races.”The 2025 renewal produced the highest average price (£403,500) and highest median price (£300,000) of any European bloodstock sale last year, with the headline lot Ghostwriter selling to Amo Racing for £2 million.Among the standout results was subsequent Group 1 Prix Jean Prat winner Woodshauna, sold for £625,000 to American owner John Stewart's Resolute Racing, while buyers at recent editions of the London Sale have included many of the sport's most influential global investors and racing operations including Al Shaqab, China Horse Club, Coolmore, Blandford Bloodstock, Bobby Flay, Gai Waterhouse and Ciaron Maher.Goffs boss Henry Beeby said, “The Goffs London Sale occupies a unique place in the international bloodstock calendar and continues to attract an extraordinary audience from across racing, business and global sport. The combination of elite bloodstock, Royal Ascot and the setting of Kensington Palace Gardens creates an occasion unlike any other.“The strength of trade, international participation and the quality of buyers at recent editions reflects the continued demand for the sale. We are also delighted to welcome ULYSSIA as a new joint title partner alongside Fitzwilliam Sports, who continue their support following the 2025 renewal, as well as a first-class group of supporting partners whose backing and shared vision help elevate the event year after year.”The post ULYSSIA And Fitzwilliam Sports New Joint Title Partners For Goffs London Sale appeared first on TDN | Thoroughbred Daily News | Horse Racing News, Results and Video | Thoroughbred Breeding and Auctions.