An anonymous reader quotes a report from Ars Technica: UK regulators today ordered (PDF) Google to put clearer attributions and links to publishers' content in its AI-generated search features. The UK's Competition and Markets Authority (CMA) also said Google must give publishers a way to opt out of AI features in search. "In a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews," the CMA said today. "This will put publishers, like news organizations, in a stronger position to negotiate content deals with Google. To boost consumer trust, Google is also now required to make sure that publisher content is properly attributed, using clear links, in AI-generated search results." The CMA ruled that Google may not penalize publishers for opting out of AI, meaning that Google can't downrank opted-out publishers in general search results. The CMA said Google will have nine months to comply with all requirements but that the agency "expects important parts of the controls to become available to publishers well before that deadline. Google will also be required to submit and publish compliance reports, supported by key data and metrics, explaining changes it has made and how it has complied." [...] The CMA applied the rules to Google after determining that it has "strategic market status" in general search services, and has ongoing investigations into Apple and Microsoft. Google today said it will comply with the CMA decision. The News Media Association, a trade group in the UK, said that "the legally enforceable Conduct Requirements for Google Search published today are a significant step towards leveling the playing field and building a fair, transparent digital economy where premium content is properly respected and fairly compensated." The group called on the UK to implement "robust enforcement."Read more of this story at Slashdot.