Black Friday through Cyber Monday weekend sales to surpass $85 billion - Bain & Company

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Bain forecasts 8.75% sales growth over the Black Friday-Cyber Monday (BFCM) weekend versus last year, outpacing its overall holiday season growth forecast of 4.5% 70% of US consumers plan to shop Black Friday and/or Cyber Monday, up from 64% in 2025 NEW YORK, Oct. 13, 2026 /PRNewswire/ --...