Sean Dyche gave Ally McCoist the giggles as he explained how he came to star in a Durex advert.Former Everton and Burnley boss Dyche has been promoting the condom brand as part of the ‘Get Wood Rising’ campaign in conjunction with non-League club Woodley United, aimed at opening up the conversation around sexual performance.Dyche said the campaign’s important message was behind his decision to get involvedGettyHow did Dyche end up advertising condoms?Dyche is joined by viral Sunday league coach Steve Bracknall (real name Chris McClure) in the new ad filled with double entendres.And he managed to set McCoist off by almost dropping another one on talkSPORT Breakfast…Explaining how he got the gig, Dyche said: “They came, they reached out – I was going to say came up then. They reached out.”That was enough to send McCoist into hysterics.View Tweet: https://t.co/41m0o8KAknBut with the Rangers legend composing himself, Dyche continued: “And I know Chris McClure is Steve. I know him from down the years with [filmmaker] Jonny Owen, and they do [daytime disco] Day Fever and stuff.“So I met with Steve, and his brother [Jon McClure] is lead singer of another band [Reverend and the Makers]…And they asked, ‘Would you do it [the advert],“So I thought, ‘There’s a serious side to life’, and there’s a fun side to it, obviously. But sexual health, sexual awareness [is important]…“It’s got a funny edge to it, but it is actually a good message, good product, good company and all that. And it’s gone massive.”What else is Dyche doing away from management?Dyche also talked about his new role with UEFA as a technical observer on the Champions League.“You can do it remotely for the simple reason you’ve got an analyst who works with you as the game’s going,” he explained. “So you comment on things, and they’re brilliant.Dyche observes in-match trends as part of his UEFA roleGetty“So you just say, ‘Can I have that clipped?’ [and] they literally clip it as you’re watching it.“So the game’s going on live, you put it on, it comes up on your laptop and they’ll send you the clip and you can rewatch it.“So it’s more of an insight sort of thing…and then I’m going to do a couple of games for them live.”Dyche has been out of management since being sacked by Nottingham Forest in February, but he’s enjoying his time dabbling in different areas away from the dugout, including working as a pundit for talkSPORT.“I’m enjoying that and loads of varied things – podcasts and all that sort of stuff,” he added.Dyche also categorically ruled out a return to former club Watford amid their ongoing struggles.