Skip to contentSwipe for next articleIndependent Bulletin homepageDownload our appAllNewsSportCultureLifestyleWant to bookmark your favourite articles and stories to read or reference later? Start your Independent Membership today.Join todayAlready a member? Log inAlexander Marrow & Denis BalibouseMonday 19 October 2026 20:34 BSTThe list of food-based notes appearing in luxury fragrances continues to expand (Reuters)Major fragrance and cosmetics companies are researching how GLP-1 weight-loss drugs influence consumer scent preferences.Market research shows GLP-1 users spend 26 percent more on fragrances than the average consumer, using scents as an alternative source of sensory pleasure.Scientists suggest GLP-1 medications may affect olfactory perception and food-related cravings, prompting beauty brands to adapt their product lines.Gourmand and edible fragrances have surged in popularity, expanding beyond traditional sweet scents to include complex notes like sesame, tabasco, and banoffee pie.Perfume manufacturers predict the market for food-inspired scents will continue to evolve as the usage of weight-loss drugs expands globally.In fullGLP-1s are reshaping the perfume industry as use 'alters fragrance preference'More bulletinsThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in