The flying car gets attention. But is it good for business?Tesla’s flying car has certainly brought out the “oohs” and “aahs.” And why not? A car that can briefly take flight is going to get attention. From a marketing perspective, that is a win for Tesla. It gets people talking and gives Elon Musk another opportunity to show what his engineers can do.But is it good for the business?That is where I have some questions. How many people need a flying sports car? How much will it cost to develop and produce? Could that money—and engineering talent—be better spent on vehicles that more people can afford and use every day? Will the flying version ever get approved for public use? Or is it simply a gimmick?I am still waiting for the flux capacitor and the time-machine capability.Nevertheless, the publicity has value. The payoff for shareholders is less clear.Elon had his moment. Now the market gets its turn.Which brings me to the technicals.Despite all the excitement, the price action helps tell us whether the market is buying the idea—or selling it. And Tesla’s technical picture is not overly bullish.The car got off the ground. Can the stock do the same? Let’s look at the levels.Elon Musk had his moment yesterday. Today, the market gets its turn.At the open, Tesla shares moved higher, reaching $370.58. However, that high fell just short of the 100-day moving average at $371.13. Buyers had their shot to test that key technical target. They could not get above it.The price has since rotated lower, reaching $360.20. It is currently trading near $361.50, down about $1 on the day.Moving averages give sellers something to lean againstIn the process, the price also moved back below the near-converged 100- and 200-hour moving averages at $368.85. That gives traders a clear level to watch on any rebound.Stay below those hourly moving averages, and the sellers retain control. Get above them, and the buyers get another opportunity to challenge the 100-day moving average at $371.13. Getting above—and staying above—that level would strengthen the bullish case.So far, however, the 100-day moving average has capped the rally, and the hourly moving averages have given way. That does not speak to buyers taking control. It gives the sellers more confidence.Opinions are one thing. The price action defines the risk.Now, my questions about the flying car’s viability are simply my thoughts. Others will be more bullish on the idea and excited about a car that can take flight or accelerate from 0 to 60 mph in less than a second.I still ask: Where exactly are you going to use that? Preferably somewhere without big, fat trees along the side of the road or any cars in sight.As traders and investors, however, we need to bring the focus back to price. The chart gives us a roadmap. The technical tools help define the risk, the bias and the next targets.Right now, that roadmap shows Tesla:Below its 100- and 200-hour moving averages near $368.85.Below its 100-day moving average at $371.13.Below its 200-day moving average near $388.02.What would get the stock off the ground?There is work to do.If the stock is going to get off the ground technically, the buyers need to reclaim those moving averages, starting with the hourly levels, and stay above them. Then the 100 day MA and ultimately the 200 day MA at $388. Until then, the stock remains grounded, and the sellers remain more in control. This article was written by Greg Michalowski at investinglive.com.