We've been exploring how a website's visual direction should change with the business, rather than giving every industry the same homepage. For a fragrance concept, the product needs room to carry the page. A dessert brand needs its menu and ordering route to be easy to find. A property business needs to make the next enquiry feel straightforward. The useful constraint was to choose the main customer action first, then decide which visual elements helped it. It made some attractive details easier to leave out. These are JovaMedia studio concepts, not commissioned client projects or evidence of conversion results. I'm sharing the design thinking openly, since this is our own studio work. Examples: https://www.jovamedia.com/work?utm_source=reddit&utm_medium=social&utm_campaign=organic-mix-20261017&utm_content=rd02-design-decisions   submitted by   /u/StrengthAntique9407 [link]   [comments]