Hey folks 👋 I'm a Senior Creative Strategist with 10+ years of experience in paid social for DTC and SaaS brands in the US, UK and EU. I currently run creative strategy and testing for brands spending serious money on Meta, TikTok and YouTube. What I actually do - Own your creative testing roadmap: what we test, in what order, and why - Read your ad account (hook rate, hold rate, CTR, CVR) and turn it into briefs and scripts - Write hooks, scripts and UGC briefs, then direct the creators and editors - Run proper retrospectives so wins get documented and built on, not forgotten next month - Build the whole system from zero if you don't have one yet Some results - Gourmet snack brand (US): +148% online sales in 90 days after repositioning from seasonal gift to everyday treat - Accessories brand (US): scaled from $5K to $8K/day spend at 3.5x ROAS on Meta, $759K revenue in the first 3 months - Luxury skincare brand (US): +48% total sales on 35% less ad spend after switching to founder-led UGC - Lifestyle brand (UK): £1M+ new revenue from localised creative for US and German market launches Who I work best with - DTC brands (US, UK, EU) spending $10K to $200K/month on paid social - SaaS companies that need a performance creative system built from scratch - Teams that want someone to own creative strategy, not just produce more ads If you only need a designer or video editor, I'm probably not the right fit. Details - $70/hr, minimum 10 hrs/week - Remote, UK-based, available across US/UK/EU time zones - Tools: Meta Ads Manager, TikTok Ads, Motion, Triple Whale, Foreplay, Northbeam, Claude Portfolio, references and full case studies available via DM. DM me with what you sell, your rough monthly ad spend, and what isn't working right now. I'll reply with 2 or 3 things I'd test first, no strings attached.   submitted by   /u/DoubleV12 [link]   [comments]