I teach guitar online (1-on-1) and run all my own marketing. I've spent roughly $2.3K on Meta lead ads over a few months and I keep hitting the same wall: I get leads at a normal cost, but almost none of them respond. Hoping someone here can spot what I'm missing. **What I offer** - Live 1-on-1 guitar lessons - Software that supports learning: fretboard trainer, daily and weekly drills, a progress tracker - A leaderboard that rewards student progress **The goal** Free demo lesson first, then convert to a paying student. The ad promotes the free demo, not paid sessions. **Setup (UK test, ~$40/day total across campaigns)** *Campaign* - Objective: Leads - Advantage+ leads campaign setup, with Advantage+ audience OFF - Daily budget, highest volume bidding *Ad set* - Placements: Instagram only (I restricted it to keep the audience size down) - Location: UK (London, Manchester and Birmingham in one test, country-wide in another) - Age 25-54 (24-40 in an earlier test) - Interests: Guitar (instruments) AND Electric guitar (Engaged Shoppers in some versions) - Language: English (UK) - Estimated audience about 2.2-2.5M *Ad* - Carousel: video first card (guitar close-up), then image cards - CTA: "Sign up" - Copy angles tried: playful, aspirational, social proof, premium 1-on-1. No price in the ad. *Lead form* - Native Instant Form, "Higher intent" type, 4+ questions (email, name, phone number, level, whether they own a guitar) *Follow-up* - My Instagram account is verified. As soon as someone submits, I message them on Instagram and also email. Response time is 10-30 minutes. **What I've tried and what happened** - **India:** tons of form fills at very low cost per lead (hundreds of leads), but the conversion rate was awful. The leads mostly couldn't afford paid lessons. I tried neighbourhood-level targeting in Mumbai and Bangalore, plus household income targeting. It didn't help. I also tried a Sales/Initiate Checkout campaign, which didn't convert either. - **US, UK, Canada, Australia:** far fewer leads, and the ones I got didn't reply. In one blended test, 11 leads and zero conversions. - **UAE and the Gulf:** about 70 leads, and almost none responded or booked a demo. Most were Indian expats   submitted by   /u/Overthinker_In_Chief   to   r/indianstartups [link]   [comments]