Scientists Reveal the Hi or Scientists Reveal the Secret is an exploitable meme format based on an image macro of a dog on a couch standing over the caption, "Scientists reveal the secret." The original meme was posted in July 2025 and was edited that day to replace the dog with an orange cat. Later, the caption was altered to change "secret" to "hi."The meme spread over the following year and became the subject of further memes on sites like Instagram and TikTok.Read More