India's smartphone market is experiencing a sharp decline in sales during the festive season. Recent data indicates a 16% year-on-year drop in unit sales, influenced by affordability challenges. Retailers are reporting similar downturns, estimating a 20% decline since the start of Navratri. While premium smartphones remain steady in sales, entry-level models are suffering significant losses. Overall, the industry anticipates further price increases after Diwali, impacting future sales.