Smart Technologies brings Malta’s hospitality industry together to explore how technology can drive better guest experiences, stronger business performance and new opportunities for growth.Technology is changing the way hospitality businesses operate, engage with guests and compete. But with new solutions emerging and business demands and client expectations continuing to evolve, the real challenge is understanding which technologies make a difference, how they work together and how they can deliver measurable value.This is the thinking behind the Hospitality Tech Summit 2026, taking place on Thursday, 22nd October at Trident Park, Birkirkara. Organised by Smart Technologies in partnership with Oracle Hospitality, the Summit will bring together hospitality leaders and technology specialists under the theme Shaping What Comes Next.Rather than focusing on technology for its own sake, the event is designed to encourage meaningful conversations about the opportunities and challenges facing the industry, and how technology can help hospitality businesses improve the way they operate, serve their guests and make decisions.“Hospitality is an industry built around people and experiences, but delivering those experiences also depends on what happens behind the scenes,” said Joe Aquilina, CEO of Smart Technologies. “Technology has a role to play across the entire business, from the guest journey to day-to-day operations, food and beverage services and financial performance. We want to bring the industry together to look at these opportunities, share perspectives and consider what the next stage of hospitality could look like.”Turning technology into business valueFor hotel owners, general managers and department leaders and restaurant owners, investing in technology is only part of the equation. The real value comes when systems work together, information becomes more useful and teams can make better decisions.The Summit will explore how technology can support the complete hospitality operation, including guest engagement, connectivity, reservations, payments, food and beverage services and commercial performance. The focus will be on the wider picture: how individual solutions contribute to a more connected operation and a better experience for guests.Delegates can expect insights into the direction of hospitality technology, perspectives from industry specialists and opportunities to exchange ideas with peers facing similar challenges. The programme will also examine the developments shaping the sector, including the role of data, the evolving guest experience and the need to balance service expectations with operational efficiency across hotels and F&B operations.Robert Mondorf, Principal Strategy and Product Lead at Oracle Hospitality, will deliver a keynote exploring hospitality technology trends and the direction of the sector.“We want delegates to leave with more than an understanding of what technology is available. We want them to think differently about the challenges in their own businesses, discover new possibilities and have conversations that can lead to practical improvements. The value is in connecting the technology with the outcomes hospitality businesses are trying to achieve,” John Montanaro, Chief Revenue Officer at Smart Technologies, said.A summit built around the industryThe Hospitality Tech Summit will bring together hospitality professionals and technology companies working across the sector, creating space for discussion, knowledge sharing and new connections.Ruckus Networks is the Platinum Sponsor, with Uniguest, MyStay, Busy Rooms, Melita, Planet and Philips also participating in the event.The Hospitality Tech Summit 2026 takes place on Thursday, 22nd October, from 8:30am to 3pm at Trident Park, Birkirkara.Registration now.Tag someone you know is interested•